The mirabellamindset’s Podcast

The Authentic Advantage: Nick Mirabella & Dimitra Louro on Building a Brand by Being REAL on Social Media.

Get ready for an insightful and inspiring podcast episode featuring Dimitra Louro, the powerhouse owner of Malia Extensions! Join us as we dive deep into Dimitra's incredible journey from a stylist and salon owner to a full-blown entrepreneur and creator of a thriving hair extension brand.
In this episode, you'll hear how Dimitra took matters into her own hands after experiencing frustrations with other hair extension brands. Discover the $30,000 investment and relentless effort it took for her to find the perfect manufacturer and develop her unique vision. Learn about the pivotal moment when stylists started reaching out, recognizing the innovation behind her work.
We explore the fast and unique method of Malia Extensions, a 15-minute per row, no glue, no tape install that can potentially triple your income within two months. Dimitra also shares how this method is even beneficial for stylists with hand issues like carpal tunnel.
Hear the inspiring story of Bri, a stylist who, within just nine months, built a booming extension business under Dimitra's mentorship, now bringing in over $5,000 a week. This showcases the incredible opportunity Malia Extensions provides for stylists looking to grow and differentiate themselves.
Dimitra and Nick delve into crucial aspects of business ownership, including the importance of:
Taking action over perfect planning
Investing in coaching and mentorship
Building a strong team
Creating effective retail strategies
Leveraging the power of authentic social media
Get valuable insights into the hair extension industry, including the realities of manufacturing, the importance of washing extensions, and why quality matters. Dimitra shares her unfiltered perspective and speaks candidly about her journey, from dropping out of high school to building a multi-million dollar business.
Don't miss Dimitra's inspiring message to young stylists: be yourself, be authentic, and don't let anyone hold you back from your dreams.
Ready to level up your hair game and business acumen?
Follow Dimitra Louro on Instagram: @DimitraLouro for more inspiration and behind-the-scenes insights!
Check out Malia Extensions and explore the revolutionary hair extension method at: www.Maliaextensions.com to learn more about their products and potential opportunities for your salon.
This episode is packed with actionable advice, real-world experiences, and the unwavering passion of a true industry leader. Tune in now!
 
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

Why Partnerships Fail - Mirabella Mindset

Are you struggling with a business partnership, especially in your salon? Or are you considering entering one and want to know the secrets to success? Then this is a must-watch video!
In this insightful discussion, we dive deep into why partnerships often fail, with the central theme being a lack of proper communication. But we don't just stop there! We explore what you actually need to communicate about to build a thriving business together.
Here are some of the crucial topics covered:
Clearly defining roles and responsibilities: Learn why having a structured organizational chart and assigning specific roles to each partner is essential to avoid chaos. Just like successful businesses like Apple and Microsoft, you need one CEO.
The importance of regular and focused communication: Discover the power of weekly (or even daily) sync-up meetings with designated days for discussing specific areas of the business like marketing, leadership, finances, and e-commerce.
Setting clear expectations and standards: Understand why simply assigning roles isn't enough; you need position agreements and measurable metrics (KPIs) to ensure accountability.
Identifying early warning signs of a failing partnership: Learn what red flags to watch out for, such as a partner missing meetings or not meeting agreed-upon obligations.
Strategies for resolving conflicts: The key lies in having a pre-defined agreement with a "if this, then that" approach, including buyout clauses.
Navigating the blend of business and personal relationships: Get advice on setting boundaries and understanding that a business partnership is a serious commitment, akin to a marriage.
What to include in a marketing role contract: From content strategy and platform management to KPIs and meeting schedules, we break down the essentials.
Addressing a partner's loss of passion: Learn how to have open conversations and explore potential solutions, including reassignment of roles.
Assessing if two people are a good partnership fit: Explore the benefits of complementary personalities, aligned core values (especially honesty and trust), and similar financial contributions.
Ensuring financial transparency: The weekly sync meeting with a shared Google Doc agenda is highlighted as a powerful tool for staying on the same page.
Handling different risk appetites: The less risk-averse partner needs to trust the vision of the more aggressive one, but managing risk with insurance policies is also crucial.
This video is packed with actionable insights and practical advice for salon owners and other business partners to communicate effectively, define roles clearly, and build a strong foundation for long-term success. Plus, stay tuned for the Q&A section where real questions about partnership challenges are addressed!
Don't forget to subscribe for more business tips and strategies for the salon industry!
Interested in being a guest on the podcast? DM Nick Marabella on Instagram! And if you're a stylist who wants to debate the 1099 topic, Nick has an open invitation for you!
 
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

The Life Of A Bi-Coastal Stylist w/ Monroe DelSole Hosted by Nick Mirabella

🔥 Bicoastal Hair Secrets, Curly Hair Expertise & Salon Industry Truths! 🔥
Join us for a fascinating conversation with Monroe, our incredibly talented and bicoastal stylist who travels between New Jersey and sunny California! Get ready for a deep dive into the world of hair, salons, and the entrepreneurial spirit.
In this episode, we explore:
East Coast vs. West Coast Vibes: Monroe and host James share their experiences and the stark differences in pace and social interactions between the East Coast (New Jersey) and the West Coast (California, specifically San Diego, LA, and the sweet town of Tula). Find out why James found his first winter back in New Jersey "miserable".
The Magic of Curly Hair & Razor Cuts: Discover Monroe's expertise in curly hair and her love for razor cutting. Learn why she found her niche as a curly hair specialist and how her unique techniques create soft lines and beautiful grow-outs.
The Monroe Experience: Get a glimpse into the exceptional salon experience Monroe offers, complete with relaxing shampoo and scalp massages, and even the use of crystals!. It's so good, clients practically "drift off to another dimension".
From New York Boot Camp to Bicoastal Success: Hear about Monroe's intimidating but phenomenal training in New York City, including her time with Nick Arrojo. Trace her journey through Austin and back to the coasts, gathering a rich mix of mentorship along the way.
The Art & Business of Hair: We delve into the artistry of haircutting, emphasizing how experience shapes a stylist's unique approach, especially with diverse hair types. The conversation also tackles the often-untaught business side of the salon industry, from being a technician to a manager and an entrepreneur.
Going Digital & Building a Brand: Explore the exciting possibilities of Monroe taking her expertise online and creating a digital program to share her knowledge with a wider audience.
Salon Culture & Fashion Evolution: Enjoy a candid discussion about salon dress codes, the shift from formal attire to more casual styles, and the influence of fashion trends over the years.
Personal Journeys & Finding Your Path: Hear inspiring stories from both Monroe and the host about their unconventional paths, career changes, and the importance of following your passions.
The Power of Energy & Connection: Discover Monroe's intuitive approach to her work, her background in energy healing, and the importance of maintaining a positive frequency in the salon environment.
Want a fantastic haircut? If you're in New Jersey, Monroe is here until April 5th! If you're in California, you can find her at Buffalo Co in Tula.
Check out Monroe's amazing work on Instagram! DM her or DM us to get in touch!
Don't forget to LIKE, SUBSCRIBE, and COMMENT below! Let us know what you thought of this insightful conversation.
#hair #haircut #curlyhair #razorcut #salon #hairstylist #newjersey #california #bicoastal #entrepreneur #business #beauty #hairindustry #energyhealing
 
 
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

Unlock Your Inner Superhero: Salon Stories and Hair Industry Insights - Mirabella Mindset Pod

**Dive into the world of hair and salon ownership with Nick Mirabella and Nikki Cestaro's Author of Super Hairo!
In this episode, Nick Sits down with Author of Super Hairo Nikki Cestaro and discusses:
The inspiration behind writing her book, which started as a therapy journal during a frustrating time as a salon owner.
The realities of being a salon owner, including dealing with employees, clients, back orders, and the constant pressure to keep everything together.
The unique relationships hairstylists form with their clients, often becoming confidantes and insiders in their lives.
The differences between the hair industry of the past and the present, from cash payments and carbon copy machines to the rise of social media and specialization.
The importance of personality and connection in the hair industry, emphasizing that being likable and building relationships are just as crucial as technical skills.
Strategies for handling difficult clients and negative reviews, including the importance of standing behind your work and addressing issues directly.
The struggles of new stylists in the age of social media, where the pressure to have a large online following can overshadow the importance of developing actual skills.
The value of mentorship and apprenticeships.
The importance of marketing and social media.
Get your copy of Superhero: Salon Stories and Hair Industry Insights on Amazon and Barnes & Noble!.
Learn more about Nikki and her salon:
* Website: superhero.co
* Instagram: @ superherothebook2024 - @ Nikki2717
* Salon: Karma Beauty Studio in Merrick, New York @ Karmabueatystudio
 
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

Beyond the Chair: Building Your Salon Clientele - What is a Client in 2025

Hey everyone! In this video, we're diving deep into client acquisition strategies for salon owners and stylists. Whether you're struggling to attract new clients or find talented stylists to join your team, this video is for you!
Here's what we'll cover:
•
The dual role of clients: Understanding that your staff are also your clients
•
Marketing strategies: Why traditional methods like Indeed don't cut it anymore
•
Personal branding: How to leverage your personal life and passions to connect with potential clients and stylists
•
Social media: Turning your social media into a powerful tool for attracting the right people
•
Starting conversations: Engaging with strangers online and turning them into loyal clients or team members
 
Content creation: Using your content to showcase your skills and attract the right audience
•
Common mistakes: Avoiding the comparison trap and focusing on your unique journey
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Handling objections: Turning price objections into conversations and showcasing your value
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Client experience: Improving the overall client experience to increase word-of-mouth referrals
I'll also be answering your burning questions live, so drop them in the comments below!
Remember, building a clientele is about building relationships and showcasing your unique value Let's get started!
 
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

Unlock Salon Leadership Mastery: Motivate, Train, and Inspire Your Dream Team!

Welcome to today's deep dive into salon leadership and training—your guide to running a thriving, high-performing salon! In this video, we're covering everything from motivating your team to creating powerful training programs that transform your staff from apprentices to expert stylists. Whether you're a salon owner or leader, this is packed with insights to elevate your business! 📌 Here's what you'll learn: 1. Leadership vs. Management: Why leadership is the key to a thriving salon—not just managing tasks. Inspiring your team to improve punctuality, social media engagement, and more. 2. The "I am Leader" Book: A unique take on leadership from the book I am Leader. 3. The Assistant Handbook: A comprehensive guide to help your assistants develop into full-fledged stylists. Covers stages of growth: Apprentice Phase: Customer service and technical skill foundations. Assistant Responsibilities: Shampooing, color application, and support. Skill Development: Time management, client communication, and technical mastery. Checkpoints: Structured milestones to track progress. 4. Transitioning to Junior Stylist: Why short, impactful training programs are essential for team growth. 5. The Power of Teaching: How junior stylists can solidify their knowledge by mentoring others. 6. Key Training Areas: Client communication & preparation. Mastering shampooing techniques and client care. Learning by shadowing experienced stylists. Time management and product knowledge for expert recommendations. 7. Leadership Handbook: Tools and principles to guide salon owners in creating a strong, scalable salon culture. Core principles: Client-first mindset, continuous learning, collaborative excellence. Playbooks to strengthen internal and external systems. Building trust and accountability within your team. Leadership as a mindset—coaching and inspiring your staff to thrive. 8. Investing in Yourself: Why constant learning and development fuel long-term success. 9. Inspiring Your Team: How to connect with your team’s goals and aspirations to keep them motivated. 10. Cultivating Salon Culture: Creating a collaborative environment where feedback and open-mindedness are celebrated. Avoiding the "my way or the highway" mentality to foster innovation and trust. 📚 Resources: Handbooks & Training Materials: Get detailed access to all handbooks at NickMirabella.com. Limited-time sale! Community Access: DM or email the word "grow" to learn more about joining our salon owner community. Point of Sale Tools: Learn about Fresha and Shopify integrations for your business. 🔔 Don't forget: If this video brought you value, be sure to like, subscribe, and hit that notification bell to stay updated! Leave a comment below with your questions or thoughts—we’d love to hear from you! Let’s take your salon to the next level together! 🚀

Virtual Assistants for the Beauty Industry: How They Can Transform Your Salon Business

Welcome to an insightful conversation with Shauna, the founder of Stylesmart VA, a company dedicated to providing virtual assistant services tailored for the beauty industry! 🌟 As a hair stylist herself, Shauna understands the daily challenges salon owners face, from overwhelming client communication to administrative overload. In this video, she shares how virtual assistants (VAs) can help salons grow and thrive by improving efficiency, client experience, and business operations.
🔑 Key Discussion Points:👉 Why the Beauty Industry Needs Virtual Assistants: Shauna’s journey from stylist to VA founder and how unmanaged tasks were costing her business opportunities.👉 What Tasks Can a VA Handle? From front desk duties and client communication to social media management, video editing, inventory, and more.👉 Boosting Salon Efficiency: How offloading tasks to VAs can increase retail sales, improve client retention, and free up in-salon staff to focus on providing exceptional experiences.👉 Building Trust & Training: Learn Shauna’s strategies for training VAs, including a specialized handbook and the "camcorder method" for process documentation.👉 Prioritization with the Ivy Lee Method: A task management approach to increase productivity and control in your business.👉 Delegation & Business Growth: How mastering delegation helps salon owners take back control of their time and scale operations.👉 Stylesmart VA Services: Discover the unique system Shauna has built—complete with trained VAs, account managers, seamless onboarding, and integration with booking software.👉 Tech Recommendations: Tips on booking apps, credit card processors, and web-based phone systems for VA support.
💡 Bonus: Q&A session with viewers covering frequently asked questions about finding and managing VAs, booking systems, and more!
🚀 Why You Should Watch: If you're a salon or beauty business owner feeling stuck in the day-to-day grind, this video is your guide to unlocking growth through smart delegation and virtual support. Don’t get left behind—learn how virtual assistants can revolutionize your business!
🔔 Don't forget to like, comment, and subscribe for more expert advice on salon success!📲 Need more info on Stylesmart VA? Visit Stylesmart VA's Website
#SalonSuccess #VirtualAssistant #StylesmartVA #SalonOwners #Delegation #Efficiency #BusinessGrowth #BeautyIndustry #TimeManagement
 
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

#70 Mirabella Mindset - Your Onboarding Process SUCKS

Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

#69 Mirabella Mindset with Jennifer Alvarez

Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick  

Mirabella Mindset #68 Level Up Your SEO

Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
Learn cutting-edge techniques and best practices in hairstyling and salon management.
Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
Proven methods to grow and scale your beauty business.
Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
Insights into developing a powerful, growth-oriented mindset.
Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
https://www.nickmirabella.com
  / nickmirabella  
  / nickmirabellapma  
  / mirabellanick