Saturday Mar 29, 2025
Why You're WASTING Money on SEO & Ad Agencies - Mirabella Mindset w/ Scott Redgate
🚀 Mastering Digital Marketing for Salons: Insights with Nick Mirabella & Scott Redgate 🚀
In this power-packed episode, Nick Mirabella sits down with Scott Redgate, a digital marketing expert who’s been transforming small businesses with his expertise in SEO, Google Ads, and AI-powered content creation. Nick, who runs a successful salon business, discovered Scott on YouTube a couple of years ago and hired him to take his digital marketing game to the next level. Now, they’re teaming up to share game-changing insights to help salon owners and small business entrepreneurs dominate their local markets.
🎯 What You’ll Learn in This Episode:
✅ Scott's Digital Marketing Journey:
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How Scott transitioned into digital marketing after the 2011 recession and gained invaluable experience managing 30+ businesses.
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Why he believes empowering business owners with digital knowledge leads to better results than outsourcing everything to agencies.
✅ Nick & Scott's Collaboration Story:
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How an early morning YouTube comment turned into a powerhouse partnership.
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Why SEO was the foundation of Nick’s marketing success before running ads.
💡 AI and Digital Marketing Revolution:
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How Nick used Notebook LM and ChatGPT to create SEO-friendly content quickly.
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Scott’s prediction on how AI will reshape Google search and why “old-school SEO hacks” are becoming obsolete.
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Tips on using AI to streamline content creation with simple tools like a voice recorder and ChatGPT.
📈 Google Ads & Performance Max Strategies:
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Deep dive into Performance Max (PMax) and why it’s ideal for e-commerce but tricky for lead generation.
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Scott’s expert advice on starting with exact match search campaigns for brand new salons.
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A breakdown of Demand Gen campaigns and Google Display Network as cost-effective prospecting options.
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Insights on retargeting and maximizing ad spend while avoiding spam traps.
⚡️ The Power of Consistency in Content Creation:
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Why consistent posting on TikTok, YouTube, Facebook, and Instagram can drive organic growth.
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How short-form content is now showing up in Google search results, making video content a critical growth strategy.
💸 Diversifying Revenue with Digital Products:
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Nick’s “Personal Economy” model and how salon owners can turn internal training into profitable online courses.
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How to leverage Shopify and “hack” Instagram and Facebook shops to sell digital products seamlessly.
📚 Bonus Resources & Discounts:
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🎁 Free AI Online Marketing Playbook – Download it at scottredgate.com/playbook
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🎟️ 25% Discount for Nick’s Audience – Use promo code “hair” to grab the playbook and elevate your digital marketing strategy!
🔥 Why You Should Watch This Episode:
This episode is a goldmine for small business owners, especially those in the salon industry, looking to level up their digital marketing knowledge. Scott and Nick break down complex concepts into actionable steps, making it easier than ever to take control of your online presence and grow your business.
👉 Subscribe to Scott Redgate’s YouTube Channel for More Insider Tips: Scott Redgate YouTube
👍 Don’t forget to like, comment, and share this episode if you’re ready to transform your business with powerful digital marketing strategies!
Welcome to The Level Up Academy with Nick Mirabella! Are you a hairstylist, salon owner, or beauty industry professional looking to elevate your career and business? You've come to the right place! At The Level Up Academy, we provide you with the tools, strategies, and inspiration you need to achieve exceptional success in your personal and professional life. What You’ll Find Here: In-Depth Tutorials & How-To Guides:
- Learn cutting-edge techniques and best practices in hairstyling and salon management.
- Step-by-step guides to mastering new skills and enhancing your services.
Expert Business Strategies:
- Proven methods to grow and scale your beauty business.
- Tips on client retention, marketing, and operational efficiency.
Mindset & Leadership Development:
- Insights into developing a powerful, growth-oriented mindset.
- Strategies for becoming a transformational leader in the beauty industry.
Stay Connected! Let's Level Up Together!
