The mirabellamindset’s Podcast

How to Fill Your Salon Without Burning Money on Ads

READY TO BUILD A FULL SALON, ATTRACT TOP TALENT, AND MAKE MARKETING ACTUALLY WORK?Apply to join the Level Up Academy here:https://nickmirabella.com/pages/apply
If you are serious about breaking into salon ownership and salon sales at the highest level, this is where it starts.
Mirabella Mindset Podcast
Hosted by Nick Mirabella
In this episode, Nick breaks down one of the biggest lies salon owners have ever been told:
“If you build it, they will come.”
They won’t.
And that belief is why so many talented salon owners are broke, burned out, working alone, staring at empty chairs, and wondering why nothing is working.
This episode delivers a direct, tactical breakdown of what actually grows a salon, including:
Why attention is the real currency of business
Why focusing on the end goal can sabotage momentum
How focusing on daily inputs creates consistent growth
Daily outreach strategies for clients and stylists
How paid ads compound results when used correctly
The real math behind customer acquisition cost and lifetime value
Which services to advertise for maximum profitability
Why agencies fail most salon owners
How to learn Facebook and Google ads the right way
How to repurpose one piece of content into dozens of assets
Why most social media content fails to convert
How leadership and personality impact team growth
Why being great at hair alone will never scale a business
Nick also answers live questions on:
Marketing in small towns versus big cities
High follower counts with low bookings
Running ads on a limited budget
Building a team while still behind the chair
Personal branding for stylists and salon owners
Creating content that builds trust and authority
Key takeaway
If no one knows you exist, nothing else matters.
Marketing is not optional. Leadership is not optional. And being good at hair is not a business strategy.
Next steps
If this episode resonated and you are ready to stop struggling alone:
Apply to the Level Up Academy https://nickmirabella.com/pages/apply
Learn how to market like a professional, lead with confidence, and build a salon that actually scales.
Connect with Nick Instagram: @nickmirabella Website: https://nickmirabella.com
Like the episode, subscribe to the channel, and leave a comment with your biggest takeaway.

The 5 Leadership Languages Every Salon Owner Must Understand

READY TO BREAK INTO SALON SALES AT THE HIGHEST LEVEL?Apply to Join The Level Up Academy: https://nickmirabella.com/pages/apply
If you are serious about leadership, income growth, and building a salon that runs without you, this is where it starts.
Mirabella Mindset Podcast
Episode: The 5 Leadership Languages Every Salon Owner Must Master
Why does your team not listen to you no matter how much you pay them, motivate them, or try to do the right thing?
In this episode, Nick Mirabella breaks down one of the most overlooked reasons salon owners struggle with team culture, retention, and motivation.
You are not speaking your team’s leadership language.
Inspired by the concept of The Five Love Languages, Nick introduces The Five Leadership Languages, a framework every salon owner must understand to communicate clearly, lead confidently, and build a team that actually wants to stay.
What You Will Learn in This Episode:
The five leadership languages and how they show up behind the chair
Why money alone does not motivate most stylists
How attention, recognition, support, investment, and presence impact performance
Why needy stylists are often your most loyal team members
How to scale leadership as your team grows without burning out
Why owners lose great stylists even when they pay more than anyone else
How to identify each stylist’s language during one on ones
Why your stylists are also your clients and how that mindset changes everything
Nick also shares real mistakes from his own salons, including losing team members not because of money but because of presence, and how understanding leadership language could have changed the outcome.
Who This Episode Is For:
Salon owners struggling with communication and culture
Leaders dealing with turnover, frustration, or burnout
Stylists stepping into leadership roles
Managers and suite owners building teams
Anyone who wants a salon that runs with structure instead of chaos
A Leadership Truth Every Owner Needs to Hear:
Great leaders do not lead people the way they want to be led. They lead people the way those people need to be led.
If your salon feels exhausting or constantly reactive, this episode will completely change how you think about leadership.
Ready to build systems, confidence, and leadership that scale? Apply to Join The Level Up Academy: https://nickmirabella.com/pages/apply
Subscribe for weekly episodes on salon leadership, business growth, money, and mindset.
Drop a comment below and share which leadership language you believe your team speaks.

How to Become #1 on Google Without Wasting Money on SEO Agencies

READY TO STOP PLAYING AVERAGE AND START WINNING AT THE HIGHEST LEVEL?Apply to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you are serious about dominating your local market, mastering marketing, and becoming a true salon entrepreneur, this is your next move.
Mirabella Mindset Podcast | Hosted by Nick Mirabella
Episode Topic: How to Become #1 on Google Without Getting Ripped Off by SEO Agencies
If no one knows you exist, your salon does not stand a chance.
In this episode of the Mirabella Mindset Podcast, Nick Mirabella breaks down exactly how he went from zero to multiple seven figures using Google, local SEO, content, and smart marketing strategy without fluff, gimmicks, or shady agencies.
This is not theory. This is how it actually works.
What You Will Learn in This Episode
Why great hair plus bad marketing leads to a failing salon
How Nick grew from 1 to 5 locations using Google and Meta ads
The real foundation of local SEO before you ever run ads
How to structure your website so Google and AI trust it
Why page speed, mobile optimization, and site structure matter
How to optimize your Google Business Profile and get into the Map Pack
How to drive reviews the right way and protect your reputation
EEAT explained: Experience, Expertise, Authority, Trustworthiness
AEO explained: Answer Engine Optimization for the AI era
Why most SEO agencies fail salon owners and how to avoid scams
How to use local pages and local language to win surrounding towns
Why blogs are not dead and how they help you win clients
How to turn your website into a money-making asset, not a brochure
Who This Episode Is For
Salon owners who are busy but not profitable
Stylists opening their first salon
Owners stuck behind the chair with no freedom
Anyone who wants to stop guessing and start running their business like a professional
If you have ever thought, “I am great at hair, so why is my salon not winning?” This episode is for you.
Take the Next Step
If you are done playing small and ready to become an entrepreneur who owns a salon, not a stylist trapped in one:
Apply for The Level Up Academy: https://nickmirabella.com/pages/apply
Nick and his team help salon owners master marketing, leadership, operations, and strategy so you can build a business that works for you.
Subscribe and Stay Connected
Subscribe to the channel, like this episode, and share it with a salon owner who needs to hear it. Drop your questions in the comments. Nick reads them.

Why Your Salon Is Invisible on Social Media?

READY TO LEVEL UP YOUR SALON? APPLY HERE → https://nickmirabella.com/pages/apply
Join The Level Up Academy if you are ready to grow, lead, and transform your salon. Apply now.**
 
Welcome to another episode of the Mirabella Mindset Podcast hosted by Nick Mirabella. Today’s conversation gets directly to the truth behind one of the biggest complaints in the beauty industry: “Instagram isn’t showing my content.”In reality, most stylists are not shadowbanned. They are simply blending in.
Nick breaks down why your content isn’t being pushed, why copying trends is hurting you, and what it really takes to stand out in a crowded social media world. This episode is a blueprint for becoming a creator who attracts clients, opportunities, and growth by being authentic, confident, and intentional with your message.
Episode Highlights
 • Why you are not shadowbanned and why your content is getting overlooked • How copying trends makes you invisible instead of memorable • Why your audience wants to see you, not just the back of someone’s head • How to speak on camera in a way that builds trust and authority • Why taking a stand attracts your ideal clients and repels the wrong ones • The reason Instagram pushes some posts and buries others • Why salon owners must build a personal brand to attract the right team • How AI can copy your edits but never your opinions or beliefs • Why embracing authenticity and a little controversy leads to real growth • How documenting your work creates endless content without overwhelm • The mindset you need to stop hiding and start showing up as a leader
Key Takeaways
If you feel invisible online, it is not the algorithm. It is a lack of differentiation. Clients and stylists want someone they can trust, someone who stands for something, and someone who communicates with confidence. Showing up consistently as your real self is the most powerful growth strategy you have in the modern beauty industry.
Work With Nick
If you want to learn how to grow your salon, strengthen your leadership, step away from behind the chair, or build a personal brand that attracts both clients and talented stylists, apply to The Level Up Academy.
APPLY HERE → https://nickmirabella.com/pages/apply
Follow Nick on Instagram
Daily coaching, business insights, and content strategy: @nickmirabella
Comment Below
What about today’s episode resonated with you What are you struggling with when it comes to creating content Your questions may be featured in a future episode.
Subscribe to the Mirabella Mindset Podcast
If you are committed to growth, leadership, and building a stronger business, subscribe and turn on notifications so you never miss an episode.

The 7 Marketing Demand Channels Fully-Booked Salons Use (That You're Ignoring)

Ready to LEVEL UP your salon business?Apply now to join the Level Up Academy: https://nickmirabella.com/pages/apply
In this episode of the Mirabella Mindset Podcast, host Nick Mirabella breaks down the 7 essential marketing channels every stylist and salon owner should be focusing on in 2025 to attract more clients, stand out locally, and grow with confidence.
If you've ever wondered, “Should I focus on TikTok or Instagram?” or “Why am I not getting found in my town?” this episode answers that and more with real-world insights straight from Nick’s own salons and coaching clients inside the Level Up Academy.
What you’ll learn:
Why Answer Engine Optimization (AEO) is the future of search
How to win in local search results and Google Maps
The truth about social media and what actually builds trust
A smarter, proven way to ask for referrals and reviews
When to start running paid ads and how to avoid wasting money
How to build a database that drives real bookings
The best way to respond to reviews as an owner
Nick also shares how to position yourself to attract both clients and high-level stylists, so you build a salon that scales and sustains.
If you're committed to building a freedom-based, profitable salon, this is your next step.
Resources: Join the Level Up Academy: https://nickmirabella.com/pages/applyFollow Nick on Instagram: https://www.instagram.com/nickmirabella
Leave your biggest takeaway or question in the comments. Nick reads every one.
Subscribe and turn on notifications to get practical, no-fluff business coaching built for salon owners and stylists who are ready to lead at the next level.

How to Build a Successful Salon in 2026

Ready to Level Up Your Salon Career and Leadership? 
Apply now to Join The Level Up Academy → https://nickmirabella.com/pages/applyIf you are tired of guessing, growing slow, or trying to figure it out alone, this is your moment. Step into the program designed to help you master sales, leadership, and business strategy at the highest level.
Mirabella Mindset Podcast
 Hosted by Nick Mirabella Featuring Heather Manuel from Pip University Instagram: https://www.instagram.com/professorheat/
In this episode, Nick sits down with Heather from Pip University, one of the most respected voices in salon leadership, business coaching, and industry education. What starts as a conversation quickly becomes a masterclass on building thriving salons, leveling up as a leader, balancing motherhood and ownership, and developing the mindset required to build a powerful business in today's industry.
Whether you are a stylist, owner, educator, or someone building your personal economy in the beauty space, this episode delivers the depth and direction you are looking for.
What You Will Learn in This Episode
1. The Real Origin Stories
Heather and Nick get honest about their beginnings. Dropping out of school, feeling behind, lacking confidence, messing up early clients, and navigating the loneliness that comes with leadership.
2. Leadership That Actually Works
The truth about leading veteran stylists. Building trust. Casting vision. Holding standards. And understanding why many owners lose their A players without realizing why.
3. The Skill vs Personality Equation
Nick breaks down one of the most important frameworks for stylists and owners. If your skill is low, your personality must be high. If you master both, you become unstoppable.
4. Structure Over Chaos
How discipline, routines, schedule control and boundaries create more income, more peace at home, and better performance in the salon.
5. How to Train Your Team Without Burning Out
Nick shares the Camcorder Method, a system for building internal education that runs on autopilot so you can scale faster with less stress.
6. The Difficult Truth About Burnout and Ownership
The lonely nights, the turnover, the emotional responsibility and the financial pressure. Why most owners burn out silently and how to avoid it.
7. Motherhood, Business and Identity
A transparent conversation about being both a parent and a leader. Why guilt shows up, how to separate roles, and how to create a life that flows rather than fractures.
8. Commission vs Booth Rent
A real conversation about which model grows leaders, which grows the industry, and which model limits long term scalability.
9. The Personal Economy
How stylists and owners can build multiple income streams beyond the chair through retail, education, online courses, digital products and more.
10. Scaling Your Vision Without Losing Yourself
How to grow, pivot, expand your brand and keep your team aligned even as your business evolves.
Why This Episode Matters
This is not a surface level conversation. This is two industry leaders sharing the truth about what actually creates success in the salon world.
If you have ever thought:
Why am I working this hard for such slow progress
How do other stylists hit 20k months
Why can I not get my team to follow me
How do I scale without losing my mind
How do I grow a business and still be a great parent
This episode will change the way you think.
If This Episode Brought You Value
 Like the video Comment your biggest takeaway Share this episode with another stylist or owner Subscribe for weekly episodes that help you grow in business and life
APPLY TO JOIN THE LEVEL UP ACADEMY
If you are ready to build a profitable business, grow your confidence and lead at a higher level, apply today. https://nickmirabella.com/pages/apply

How to Stop Being a Slave to Your Salon and Start Building Real Freedom

Ready to Break Into Salon Sales at the Top?
👉 Apply now to join The Level Up Academy: https://nickmirabella.com/pages/applyIf you're serious about mastering salon sales, scaling profitably, and building a business that gives you freedom, not burnout, this is where it starts.
In this episode of The Mirabella Mindset Podcast, host Nick Mirabella sits down with Kate, also known as “The Salon Nerd”, for a brutally honest conversation about money, mindset, and modern salon ownership.
They break down what’s really keeping stylists and owners stuck behind the chair and how to finally create the financial and personal freedom you started your business for.
From tracking your numbers to firing yourself as the service provider, this episode dives deep into the mindset and systems that separate salon owners who survive from those who scale.
What You’ll Learn in This Episode:
The mindset shift that frees you from trading time for money
Why most salon owners don’t know their real revenue and how to fix it
The biggest pricing mistakes holding stylists and owners back
How to design a business that runs without you behind the chair
Why commission salons are making a comeback and how to do it right
The secret to making your salon sellable even if you never plan to sell
Memorable Moments and Truth Bombs:
“You’ll never get your time back. We start our businesses for freedom, not to be slaves to them.” “Most owners can’t sell their salon because it only works if they’re behind the chair.” “A business that’s built to sell is a great business to own.”
Connect and Level Up:
Subscribe for more episodes of The Mirabella Mindset PodcastLearn more at NickMirabella.comFollow Kate: @SalonNerdApply now to join The Level Up Academy and start scaling smarter: https://nickmirabella.com/pages/apply

ChatGPT x Shopify: How AI Is About to Change Salon Retail Forever

READY TO LEVEL UP YOUR SALON BUSINESS?
🚀 Join The Level Up Academy and learn how to scale your salon, master e-commerce, and build multiple income streams.👉 Apply now at https://nickmirabella.com/pages/apply
AI is officially changing the game for the beauty industry, and if you’re a salon owner or stylist who’s not adapting, you’re getting left behind.
In this episode, Nick Mirabella breaks down the massive new partnership between ChatGPT and Shopify, and what it means for salon owners, stylists, and beauty entrepreneurs who want to dominate online retail and brand growth.
Imagine this: your clients ask ChatGPT, “What’s the best product for damaged hair?” and your salon’s products show up as the answer. They can even check out right inside the chat. That’s the power of this integration.
Nick and special guest Jack dive deep into how AI, Shopify, and content marketing are merging to help salon professionals:
Turn conversations into conversions as ChatGPT now recommends products directly from your Shopify store.
 Build real online revenue beyond the chair with affiliate marketing and e-commerce.
 Position your salon brand to rank in AI search and local SEO results.
 Reignite your business mindset from being “just a stylist” to becoming a digital entrepreneur.
 Understand the tech like robot.txt, JSON-LD files, and EEAT optimization (don’t worry, Nick breaks it down simply).
This episode is a wake-up call for every salon owner and stylist who’s serious about growth. The salon industry is evolving fast, and the winners will be the ones who act now.
KEY TAKEAWAYS:
The ChatGPT + Shopify partnership is revolutionizing how beauty businesses sell online.
Why “retail is not dead” it’s just digital.
How stylists can earn affiliate income from their own salon’s e-commerce store.
The mindset shift from stylist to business owner to entrepreneur.
Why learning the language of marketing and AI is now essential for success.
🧠 ABOUT THE MIRABELLA MINDSET PODCAST
Hosted by Nick Mirabella, The Mirabella Mindset Podcast helps salon owners, stylists, and beauty entrepreneurs level up their mindset, master modern business, and scale their income beyond the chair. Each episode dives into real strategies, expert interviews, and no-fluff conversations about what it takes to win in today’s salon industry.
QUOTE FROM THE EPISODE:
“If you’re not doing business the way business is being done today, you might as well go back to paper appointment books and manual clippers.” – Nick Mirabella

Why No One Can Find Your Salon on Google (And How to Fix It Today)

🚨 Ready to explode your salon sales? Apply now to Join the Level Up Academy →👉 https://nickmirabella.com/pages/apply
 Welcome back to The Mirabella Mindset Podcast hosted by Nick Mirabella. In this episode, we dive deep into Local SEO for salons, the real reason your salon isn't ranking on Google, and how to change that in just a few weeks.
Nick breaks down why Instagram alone won’t grow your business anymore and how your website, Google Business page, and local SEO strategy are critical for dominating search results and showing up in AI tools like ChatGPT and Perplexity.
Learn how one stylist went from zero clients to fully booked in 3 months using these exact strategies
Discover the game-changing tools (like BrightLocal) Nick uses for visibility audits
Understand citations, schema, backlinks, and how to turn blogs into client magnets
See how to build your "personal economy" with eCommerce, services, and education
BONUS: How AI, ChatGPT, and Google Maps will impact salon discovery in 2025 and beyond
Whether you're a solo stylist or salon owner with a growing team, this episode will show you how to rank higher, attract better clients, and grow your salon faster without relying only on social media.
💬 Got questions about local SEO, marketing, or your salon website? Drop a comment or DM Nick directly!: https://www.instagram.com/nickmirabella/
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How Salons Are Winning Clients with Google & Instagram (2025 Strategy)

🔥 READY TO DOMINATE SALON SALES?Apply now and Join the Level Up Academy, the ultimate growth system for salon owners and stylists who want to scale with certainty:👉 https://nickmirabella.com/pages/apply
In this value-packed episode of The Mirabella Mindset Podcast, Nick breaks down one of the biggest debates in salon marketing: Search Engine Optimization (SEO) vs Social Media Marketing.
If you've ever asked:
“Should I focus on Instagram or my website?”
“How do I get new clients to find me online?”
“What’s the best way to build trust and authority as a stylist or salon owner?”
This episode answers it all and then some.
Nick dives deep into:✅ The rise of Search Everywhere Optimization✅ How AI, ChatGPT, and Google impact client discovery✅ The exact SEO structure your salon site needs✅ Why most stylists are invisible online (and how to fix it)✅ How to use your Google Business Profile to dominate your local map pack✅ When and how to run social media ads and boosted posts✅ Why your Shopify store is your secret SEO and sales weapon✅ A killer salon retail strategy that pays for your ads and fills your books
Whether you’re in a suite, salon, or scaling a team, this is the digital marketing wake-up call you need.
Don’t forget to Subscribe, Comment, and Share if you got value from this episode.🔥 Let's level up the industry, one salon at a time.
#SalonSEO #SocialMediaMarketing #HairStylistBusiness #SalonOwner #NickMirabella #LevelUpAcademy #SearchEverywhereOptimization